DigiDay
This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Amid evolving privacy regulations, signal loss and the ongoing fragmentation of user identities, brands face growing challenges around targeting and measurement…
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WTF is composable identity?
This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem, future-proofing their marketing strategies against industry and regulatory changes. Amid evolving privacy regulations, signal loss and the ongoing fragmentation of user identities, brands face growing challenges around targeting and measurement…