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Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast…
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Women’s sport leagues, not teams, are the new investment frontier
Nicole Brachetti Peretti
11:23
Much like England’s women’s rugby team, women’s sport is on a winning streak. Record-breaking crowds at this year’s Women’s Rugby World Cup, Hundred attendance milestones, and rising broadcast deals in basketball all point to the same shift: the commercial gap with men’s sport is closing, fast…
