Forbes
Gautam Mehra – CEO & Co-Founder – consumr.ai powered by ProfitWheel. For many CFOs, branding may seem like a concern reserved for the CMO’s office—a fluffy, creative endeavor with little tangible impact on the bottom line. But this perception is dangerously outdated. In reality, branding represents one of the most underutilized financial opportunities in a
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Why Should A CFO Care About Building A Brand?
Gautam Mehra
19:04
Gautam Mehra – CEO & Co-Founder – consumr.ai powered by ProfitWheel. For many CFOs, branding may seem like a concern reserved for the CMO’s office—a fluffy, creative endeavor with little tangible impact on the bottom line. But this perception is dangerously outdated. In reality, branding represents one of the most underutilized financial opportunities in a
