MarTech
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
The post Why ROI is undermining B2B marketing effectiveness appeared first on MarTech…
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Why ROI is undermining B2B marketing effectiveness
Ardath Albee
10:20
Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing effectiveness appeared first on MarTech…
