DigiDay
Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists. Traditional media mix tools rely heavily on surveys and reach curves…
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Why legacy media mix models are failing marketers — and what should replace them
Keen Decision Systems
14:20
Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured process and a game plan marketers can follow, but they were built for a media environment that no longer exists. Traditional media mix tools rely heavily on surveys and reach curves…
