MarTech
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
The post Why it’s time to treat AI referrals as their own channel in GA4 appeared first on MarTech…
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Why it’s time to treat AI referrals as their own channel in GA4
Dan Taylor
17:19
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. The post Why it’s time to treat AI referrals as their own channel in GA4 appeared first on MarTech…
