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Think of the last time you saw a company trip over its own message – one minute they’re all about innovation, the next they’re pushing tradition. Makes you cringe, right? That’s what happens when PR and marketing teams play tug-of-war instead of passing the ball. Nearly 7 out of 10 companies still keep these teams [……
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Why Integrating PR with Marketing Plan Wins Big
Alejandro Mongold
04:20
Think of the last time you saw a company trip over its own message – one minute they’re all about innovation, the next they’re pushing tradition. Makes you cringe, right? That’s what happens when PR and marketing teams play tug-of-war instead of passing the ball. Nearly 7 out of 10 companies still keep these teams
