DigiDay
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future…
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Why generative AI doesn’t fit into a standard in-housing playbook – yet
Kimeko McCoy
21:21
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future…
