Why don’t martech vendors provide a tool for the metric that matters?

Mike Maynard 21/04/2025 21:19

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. The post Why don’t martech vendors provide a tool for the metric that matters? appeared first on MarTech…

MarTech
We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
The post Why don’t martech vendors provide a tool for the metric that matters? appeared first on MarTech…
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