DigiDay
Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners…
Read More
Why composability matters as much as coverage for consolidating the identity stack
Adstra
12:21
Drew Mader, director, account management, Adstra After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their identity stacks — taking steps to reduce the number of data partners…
