CreativeBoom
Once considered relics of advertising’s golden age, brand mascots are making a surprising comeback. Ami Werner, Bulletproof’s head of strategy, explains why these characters still have cultural clo…
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Why brand mascots are back in business
Abbey Bamford
23:20
Once considered relics of advertising’s golden age, brand mascots are making a surprising comeback. Ami Werner, Bulletproof’s head of strategy, explains why these characters still have cultural clo…
