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In a late April classroom at Yale, an assistant professor once said, “Marketing is what you say about yourself. PR is what others say about you.” That stuck. Public relations, in practice, moves quietly but deliberately through the halls of business strategy, shaping the way a brand is seen by everyone who matters – customers…
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Where Does PR Fit in Marketing? The Secret to Building Reputation and Trust
Blythe Pepper
11:21
In a late April classroom at Yale, an assistant professor once said, “Marketing is what you say about yourself. PR is what others say about you.” That stuck. Public relations, in practice, moves quietly but deliberately through the halls of business strategy, shaping the way a brand is seen by everyone who matters – customers…
