DigiDay
Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed. …
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When it comes to TV, advertisers shouldn’t conflate effectiveness with efficiency
Channel Factory
14:19
Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed. …
