SwordAndTheScript
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of the discussion of generative AI centers on the tactical improvement it can make to marketing and communications. Most of that is focused on output – that AI can help conceive…
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What marketing and comms *really* need to watch how generative AI is changing *behavior*
17:21
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of the discussion of generative AI centers on the tactical improvement it can make to marketing and communications. Most of that is focused on output – that AI can help conceive…
