NewsWireJet
In a world where consumers are bombarded with marketing messages, brands must find innovative ways to break through the noise. One of the most effective yet underutilized tools in public relations is the MAT release. Short for “matte release,” this format blends the credibility of editorial-style writing with the strategic purpose of marketing…
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What Is a MAT Release and Why Should Your Brand Use One?
Lyndia Mcnaught
10:25
In a world where consumers are bombarded with marketing messages, brands must find innovative ways to break through the noise. One of the most effective yet underutilized tools in public relations is the MAT release. Short for “matte release,” this format blends the credibility of editorial-style writing with the strategic purpose of marketing…
