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Walmart finds its cushion in advertising as tariffs bite

Home » Science & Technology » Walmart finds its cushion in advertising as tariffs bite

Walmart finds its cushion in advertising as tariffs bite

Seb Joseph 23/08/2025 04:21

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year…

DigiDay
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year…
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