PV-Magazine
For commercial & industrial (C&I) solar, getting the initial “yes” is only half the battle. The real challenge is keeping momentum and closing multi-stakeholder deals that often stall for no clear reason. After decades of relying on traditional sales techniques, I realized that success in today’s long-cycle projects demands a fundamental shift from micromanagement to vision alignment…
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US commercial solar sales teams move from micromanagement to alignment
For commercial & industrial (C&I) solar, getting the initial “yes” is only half the battle. The real challenge is keeping momentum and closing multi-stakeholder deals that often stall for no clear reason. After decades of relying on traditional sales techniques, I realized that success in today’s long-cycle projects demands a fundamental shift from micromanagement to