FoodNavigator
New research from the University of Leeds challenges the negative narrative around ultra-processed foods (UPFs), showing that consumer perceptions – like believing a food is sweet or processed – play a bigger role in overeating than the food’s actual nutritional content. The findings suggest the Nova classification system oversimplifies the issue and call for a more nuanced approach to food policy…
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UPFs are not the devil to clean-label’s angel
Donna Eastlake
21:22
New research from the University of Leeds challenges the negative narrative around ultra-processed foods (UPFs), showing that consumer perceptions – like believing a food is sweet or processed – play a bigger role in overeating than the food’s actual nutritional content. The findings suggest the Nova classification system oversimplifies the issue and call for a
