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Unilever’s soon-to-be-demerger ice cream unit, The Magnum Ice Cream Company (TMICC), has launched Hydro:ICE—a citrus-flavoured, vitamin-enriched water ice designed for wellness-focused consumers. The glow-in-the-dark product marks TMICC’s push beyond traditional formats and debuts ahead of its official spin-off in November…
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Unilever’s Magnum Co. launches first new brand
Unilever’s soon-to-be-demerger ice cream unit, The Magnum Ice Cream Company (TMICC), has launched Hydro:ICE—a citrus-flavoured, vitamin-enriched water ice designed for wellness-focused consumers. The glow-in-the-dark product marks TMICC’s push beyond traditional formats and debuts ahead of its official spin-off in November…