NewsWireJet
PR budget tracking isn’t rocket science, but it’s far from simple. You’ve got dollars going out and results coming in, some you can measure right away (like how many reporters picked up your press release) and others that take time to show up (like when people start recognizing your brand…
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Tracking PR Expenses, Outcomes & Justifying Budget the Right Way
Johnathon Schroeder
20:20
PR budget tracking isn’t rocket science, but it’s far from simple. You’ve got dollars going out and results coming in, some you can measure right away (like how many reporters picked up your press release) and others that take time to show up (like when people start recognizing your brand…
