FoodNavigator
Confectionery sales are booming, driven by timeless favourites, gifting occasions, and a growing appetite for better-for-you options. Price now tops mood as the key purchase driver, but innovation and social media buzz still sweeten the deal…
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Top confectionery trends driving sales in 2025
Confectionery sales are booming, driven by timeless favourites, gifting occasions, and a growing appetite for better-for-you options. Price now tops mood as the key purchase driver, but innovation and social media buzz still sweeten the deal…