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TikTok is making a concerted effort to calm advertisers’ nerves as the platform faces its third extension of the looming U.S. ban. If the platform is ultimately banned in the United States—nearly $12 billion in ad revenue is at risk. Despite the uncertainty surrounding the platform…
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TikTok Soothes Nervous Advertisers—Says It’s ‘Confident in the Future’
Lawanda Buresh
22:22
TikTok is making a concerted effort to calm advertisers’ nerves as the platform faces its third extension of the looming U.S. ban. If the platform is ultimately banned in the United States—nearly $12 billion in ad revenue is at risk. Despite the uncertainty surrounding the platform…
