TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

Home » News » Americas » TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet

Krystal Scanlon 08/07/2025 20:21

TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications…

DigiDay
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications…
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