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‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

Home » Science & Technology » ‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

Kimeko McCoy 12/09/2025 10:20

Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like…

DigiDay
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like…
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‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

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