DigiDay
This State of the Industry report, sponsored by Locality, dives into how brands, agencies and media buyers are engaging with local advertising across CTV, streaming and broadcast TV, and how their allocations have shifted. Continual audience and media fragmentation have led brands and agencies to seek more efficient ways to reach their target audiences…
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The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement
Locality
05:20
This State of the Industry report, sponsored by Locality, dives into how brands, agencies and media buyers are engaging with local advertising across CTV, streaming and broadcast TV, and how their allocations have shifted. Continual audience and media fragmentation have led brands and agencies to seek more efficient ways to reach their target audiences…
