BusinessElitesAfrica
When we look into the social media space, viral challenges have become a defining feature of online culture. From the Ice Bucket Challenge to TikTok dance crazes, these phenomena captivate millions, drawing participants from all walks of life. But what is it about these challenges that makes them so irresistible…
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The Science Behind Why People Participate in Viral Challenges
Oluwadamilola Olanrewaju
12:25
When we look into the social media space, viral challenges have become a defining feature of online culture. From the Ice Bucket Challenge to TikTok dance crazes, these phenomena captivate millions, drawing participants from all walks of life. But what is it about these challenges that makes them so irresistible…
