The Times of India
‘Squid Game’ became a global sensation, resonating particularly with Indian audiences due to its themes of financial hardship and societal expectations. The show inspired Indian brands to incorporate its themes into marketing campaigns, while also raising con…
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The phenomenon of ‘Squid Game’ in India: Cultural insights and marketing impact
Neha Vashist
05:21
‘Squid Game’ became a global sensation, resonating particularly with Indian audiences due to its themes of financial hardship and societal expectations. The show inspired Indian brands to incorporate its themes into marketing campaigns, while also raising con…
