HousingWire
Mortgage professionals are no strangers to the term first-time homebuyer. Typically defined as anyone who hasn’t owned a principal residence in the last three years, it’s a familiar phrase embedded in underwriting guidelines, down payment assistance programs, and marketing materials. But another group is quietly redefining the homeownership landscape…
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The overlooked homebuyer segment that could drive your growth strategy
Laird Nossuli
13:21
Mortgage professionals are no strangers to the term first-time homebuyer. Typically defined as anyone who hasn’t owned a principal residence in the last three years, it’s a familiar phrase embedded in underwriting guidelines, down payment assistance programs, and marketing materials. But another group is quietly redefining the homeownership landscape…
