Hospitalitynet
Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from “influencers” with questionable engagement and a focus on their own personal brand, rather than the hotel’s story. Meanwhile…
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The Hotel Influencer Marketing Model is Broken
Lloyd Mote
03:21
Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from “influencers” with questionable engagement and a focus on their own personal brand, rather than the hotel’s story. Meanwhile…
