PopSugar
The beauty industry’s anti-aging message has always rung loud and clear, promoting the youthful ideal of supple, wrinkle-free skin with no gray hairs in sight. For decades, this rhetoric has not only glorified youth but also ostracized older women from the conversation. You’d think this demographic would be pouring their paychecks into serums and treatments to chase this ideal – but here’s the kicker: They’re not…
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The Demographic That Spends the Most on Beauty May Surprise You
Zoe Weiner
20:24
The beauty industry’s anti-aging message has always rung loud and clear, promoting the youthful ideal of supple, wrinkle-free skin with no gray hairs in sight. For decades, this rhetoric has not only glorified youth but also ostracized older women from the conversation. You’d think this demographic would be pouring their paychecks into serums and treatments
