Axios
ESPN is preparing for life after cable by transitioning from a TV news network into a sports lifestyle brand. Why it matters: Once the undisputed leader in sports coverage, the company now faces serious competition from Big Tech for attention and sports rights. To survive, it’s willing to take significant brand risks.State of play: ESPN is planning to lean heavily into sports betting…
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Tech, talent and TikTok: Inside ESPN’s survival plan
Tim Baysinger
23:49
ESPN is preparing for life after cable by transitioning from a TV news network into a sports lifestyle brand. Why it matters: Once the undisputed leader in sports coverage, the company now faces serious competition from Big Tech for attention and sports rights. To survive, it’s willing to take significant brand risks.State of play: ESPN
