Axios
Data: Axios research; Chart: Thomas Oide/AxiosA slew of advertisers are bringing a healthier and more female-focused message to this year’s big game, with spots highlighting everything from breast cancer awareness to obesity and body positivity.Why it matters: The trend is a shift from the last few years when the Super Bowl was flooded with ads that typically target young men and their vices…
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Super Bowl ads spotlight health and body positivity
Sara Fischer
15:23
Data: Axios research; Chart: Thomas Oide/AxiosA slew of advertisers are bringing a healthier and more female-focused message to this year’s big game, with spots highlighting everything from breast cancer awareness to obesity and body positivity.Why it matters: The trend is a shift from the last few years when the Super Bowl was flooded with ads
