CreativeBoom
Founder and creative director Erik Herrström explains how his team went about shaping authentic playlist branding for a global audience.
When Spotify decided to rebrand their Top México playlist—a…
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STUDIO HERRSTRÖM on why culture, not trends, led their branding for Spotify Top México
Tom May
21:24
Founder and creative director Erik Herrström explains how his team went about shaping authentic playlist branding for a global audience. When Spotify decided to rebrand their Top México playlist—a…
