Next Big Future
According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched. This is the first time streaming has passed the total of broadcast and cable categories. Over the last four years streaming usage has increased 71% …
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Streaming Viewership Passes Broadcast and Cable Combined
Brian Wang
18:22
According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched. This is the first time streaming has passed the total of broadcast and cable categories. Over the last four years streaming usage has increased 71%
