DigiDay
The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins…
Read More
Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees
Sam Bradley
23:22
The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins…
