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Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

Home » Culture » TV » Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

Sam Bradley 05/09/2025 23:22

The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins…

DigiDay
The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins…
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Big Brother Naija (BBNaija), Africa’s biggest reality TV show, is currently experiencing a rare technical outage that has left fans

Lost Lifetime Income: Babu Owino Demands Change of Formula for Victim Compensation

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Embakasi East MP Babu Owino has put a price tag on the lives lost in Kenya’s recent protests: at least

Egypt ‘Will Not Be Impacted’ by Cancellation of Israeli Gas Deal, Says SIS Head

06/09/2025 Egyptian Streets

Head of Egypt’s State Information Service (SIS), Diaa Rashwan, said Egypt would not be significantly affected by the cancellation of

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

BBNaija suffers rare broadcast outage

Lost Lifetime Income: Babu Owino Demands Change of Formula for Victim Compensation

Egypt ‘Will Not Be Impacted’ by Cancellation of Israeli Gas Deal, Says SIS Head

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