TheGhanaReport
“A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the warm-up act, a deck to tick off before the big idea takes centre stage. But in reality…
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Strategy is not a deck, it is the difference
E.N. Yaw YEBOAH
03:21
“A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the warm-up act, a deck to tick off before the big idea takes centre stage. But in reality…
