FoodNavigator
Social media is driving explosive demand for trendy ingredients like matcha and pistachios, causing unexpected shortages and supply chain strain. While the food system remains resilient, the industry is learning to navigate the fast-paced influence of viral trends…
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Social media driving ingredient shortages in food and beverage
Social media is driving explosive demand for trendy ingredients like matcha and pistachios, causing unexpected shortages and supply chain strain. While the food system remains resilient, the industry is learning to navigate the fast-paced influence of viral trends…