The Times of India
Reliance Retail in July announced its plans to bring back the China-based brand Shein. The company, which was banned from India in 2020 by MeitY, is known for its extremely affordable pricing. What does its re-entry mean for Indias fast-fashion market?
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Shein is back in India. Will this dim away Zara, H&M and Urbanic’s lustre?
Shabori Das
04:22
Reliance Retail in July announced its plans to bring back the China-based brand Shein. The company, which was banned from India in 2020 by MeitY, is known for its extremely affordable pricing. What does its re-entry mean for Indias fast-fashion market?
