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Capturing your brand’s share of voice in PR means understanding how much space you’re really taking up in the conversation. Not just talking, but being heard. And more than that, heard louder or clearer than your competitors. It sounds simple. But measuring it? Not always. Share of voice is the percentage of total brand mentions [……
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Share of Voice PR Metric: Measure Brand Visibility
Alejandro Kucera
07:20
Capturing your brand’s share of voice in PR means understanding how much space you’re really taking up in the conversation. Not just talking, but being heard. And more than that, heard louder or clearer than your competitors. It sounds simple. But measuring it? Not always. Share of voice is the percentage of total brand mentions
