The Times of India
Global spirits giant Sazerac considers India central to its long-term growth, eyeing the booming premium whiskey market. Introducing American Bourbons like Buffalo Trace, the company aims to leverage rising disposable incomes and consumer curiosity for new sp…
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Sazerac betting big on growing Indian whiskey market; plans to launch premium products
PTI
13:22
Global spirits giant Sazerac considers India central to its long-term growth, eyeing the booming premium whiskey market. Introducing American Bourbons like Buffalo Trace, the company aims to leverage rising disposable incomes and consumer curiosity for new sp…
