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Samsung, one of the most recognized technology giants globally, owes much of its success to its diverse and well-calibrated pricing strategies. Operating across various markets, from smartphones and home appliances to semiconductors, Samsung leverages its pricing models to maintain its competitive edge, penetrate new markets, and cater to different consumer segments…
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Samsung Pricing Strategy: Balancing Value-Based and Competitive Pricing
Sharie Grumbles
00:20
Samsung, one of the most recognized technology giants globally, owes much of its success to its diverse and well-calibrated pricing strategies. Operating across various markets, from smartphones and home appliances to semiconductors, Samsung leverages its pricing models to maintain its competitive edge, penetrate new markets, and cater to different consumer segments…
