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Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Home » Science & Technology » Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Sam Bradley 25/02/2025 11:20

CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond performance…

DigiDay
CMOs are turning back to brand marketing efforts, but they need ammunition to back up spending choices that go beyond performance…
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