SwordAndTheScript
Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company…
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Reduce marketing employee turnover to improve performance [academic study]
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Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company…
