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Red Bull GmbH, founded in 1984, has become synonymous with energy drinks worldwide. With its iconic blue and silver can, Red Bull has not only created a product but also a lifestyle brand that resonates with young, active consumers. One of the critical components of Red Bull’s success is its pricing strategy…
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Red Bull Pricing Strategy: Balancing Premium Prices with Market Demand
Rebecka Block
11:21
Red Bull GmbH, founded in 1984, has become synonymous with energy drinks worldwide. With its iconic blue and silver can, Red Bull has not only created a product but also a lifestyle brand that resonates with young, active consumers. One of the critical components of Red Bull’s success is its pricing strategy…
