DigiDay
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient…
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Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV
Blockboard
09:21
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their spending. One way marketers are addressing these challenges is through programmatic CTV, which is emerging as an essential channel for achieving more efficient…
