DigiDay
It’s a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that’s likely how PwC sees it…
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PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
Sam Bradley
20:20
It’s a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that’s likely how PwC sees it…
