DigiDay
Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a network of some 500,000 creators – 80% of whom are the region’s largest influencers, according to the company. Pending regulatory approval, the deal is expected to close in late March 2025…
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Publicis acquisition signals that creator M&A is not slowing down in 2025
Antoinette Siu
15:20
Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a network of some 500,000 creators – 80% of whom are the region’s largest influencers, according to the company. Pending regulatory approval, the deal is expected to close in late March 2025…