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The PESO Model is a strategic framework used in public relations and marketing to organize media tactics into four categories: Paid, Earned, Shared, and Owned. Each element represents a different type of media channel, and when used together, they create a comprehensive communication strategy. The goal is to achieve greater reach…
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PR Peso Model Explained: Paid, Earned, Shared, Owned Media
Bong Paris
10:25
The PESO Model is a strategic framework used in public relations and marketing to organize media tactics into four categories: Paid, Earned, Shared, and Owned. Each element represents a different type of media channel, and when used together, they create a comprehensive communication strategy. The goal is to achieve greater reach…
