XinhuaNet
By Liu He, Shi Yinglun Few could have imagined that a spiky-toothed, mischievous imp called Labubu from China’s toy-maker Pop Mart would capture a number of global fans and ignite a shopping frenzy worldwide. Pop Mart is telling a Chinese IP globalization story in an unexpected way…
Read More
Pop Mart’s global rise shows growing market appeal of Chinese creative brands
Elroy Coby
18:22
By Liu He, Shi Yinglun Few could have imagined that a spiky-toothed, mischievous imp called Labubu from China’s toy-maker Pop Mart would capture a number of global fans and ignite a shopping frenzy worldwide. Pop Mart is telling a Chinese IP globalization story in an unexpected way…
