DigiDay
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics [……
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Pause for effect: How pause ads reach viewers at can’t-miss moments
DIRECTV
09:20
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics
